Agenda

Welcome to the largest content marketing focused event in Australia/New Zealand.  Now in its third year, Content Marketing Sydney brings marketing practitioners from all over the world to discuss how companies all sizes can attract and retain customers through the practice of content marketing.

Conference – 17 March, 2015

Day 1 – General Sessions

09:00 – 09:20     The Content Marketing Revolution

09:20 – 10:15      The Experience Imperative

10:45 – 11:15       How to Get Buy-In for Content Marketing in a Global Enterprise

11:15 – 12:00       Panel: Content marketing ROI: From Strategy to Sales

13:00 – 13:20       Inspiring Creativity

13:20 – 14:00       Optimising Your Content – What You’re Doing Wrong & How to Do it Right!

14:00 – 14:30       Case study: Coca-Cola Journey’s Australian story

15:00 – 15:45       From One Spokesperson to Millions: Connecting, Influencing & Converting in Today’s Digital Space

15:45 – 16:45       Finding Your Moments of Inspiration

17:00                       Closing Remarks

18:30                       Reception

 

Conference – 18 March, 2015

Day 2 – Hands On Breakout Sessions (across three concurrent streams)

 

A partnership between
Gold Sponsor
Silver Sponsors
  Bronze Sponsor
Lush
  Speciality Sponsors
Track Sponsor
Magnetic_WebOnly Editor Group
Supporting Associations