2014 Speakers


An Amazing Lineup of Content Marketing Experts joined us in 2014, including marketing professionals from Kelly Services, Cisco, Content Marketing Institute and thought leaders like these…


Jeff Bullas

Founder and CEO, Jeffbullas.com Pty Ltd [Australia]

Jeff Bullas Photo 3Jeff Bullas is a blogger, author, strategist and speaker and works with companies and executives to optimize their online corporate and personal brand authority and presence with content, digital and social media marketing.
Achievements include:

  • Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11
  • Published in the New York Times
  • Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“
  • Author of the book “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” which was listed on several best selling lists on Amazon
  • Social Media Blog Winner 2013 – Social Media Examiner
  • His blog receives over 4 million page views per year
  • The blog is read in 190 countries worldwide
  • Twitter followers number over 212,000  @jeffbullas

Kevin Cain

Content Marketing Strategist [Australia]

kevin-cain-300x300Kevin Cain is an experienced content marketing and corporate communications professional and has spent more than a decade working in the financial services and consulting industries. In his most recent role as the Director of Content Strategy at the Boston-based venture capital firm OpenView Venture Partners, he worked with the firm’s more than 20 portfolio companies, helping them to develop their content strategies. Prior to that, he spent over five years as the Managing Editor at State Street. He recently relocated to Sydney, where he is currently consulting and looking for opportunities to bring his expertise to the Australian market.  @kevinrcain

Carden Calder

Founder, BlueChip Communication [Australia]

calder_revCarden Calder co-founded BlueChip Communication in 2004 after a decade in financial services communication roles. As founding partner and MD, Carden grew BlueChip to become Australia’s leading financial services communication firm within two years.

Carden advises CEOs, boards and C-suite clients on how to communicate about financial services using social media, content marketing and PR. The firm has worked with AMP, IAG, BlackRock, ING, Vanguard, JP Morgan, Principal Global Investors, ING, Rabo, ANZ and others.  @carden

Adam Carroll

Brands & Agencies Manager, Outbrain Australia and New Zealand [Australia]

AdamCarrollHeadShot_revAdam heads up Brand and Agency partnerships for Outbrain Australia & NZ. Adam is passionate about digital content and in his role works with leading Australian agencies and brands to ensure their content is discovered by a highly engaged audience. Before joining Outbrain, Adam worked in New York for several years, on both the agency side (Digital Media Director at Red Bricks Media) and on the technology side (Director of Business Development at Point Roll) and prior to this had been an Online Marketing Manager at Citi Credit Cards Australia.

Chris Champion

Chief Executive Officer, Institute of Public Works Engineering Australia [Australia]

Chris ChampionChris Champion has 30 years experience in Local Government and 13 years in Association Management.

He took up the position of Chief Executive Officer of the Institute of Public Works Engineering Australasia (IPWEA) in the year 2000. For the 12 years prior to this, he was Director of Engineering Services in western Sydney.

IPWEA is recognised internationally as leaders in the implementation of sustainable approaches to infrastructure asset management and financial planning.

Chris was awarded Emeritus Membership of IPWEA in 2013 and is a regular inclusion in Engineers Australia list of Top 100 Most Influential Engineers in Australia having appeared in the list since its inception in 2004.  @chriscchampion

Chris Collacott

Head of Online Marketing, Deloitte Australia [Australia]

ccollacott_lrgChris is the Head of Online Marketing at Deloitte Australia with over 15 years’ experience executing and leading digital projects. Several years ago, time spent at the coalface of web content management, analytics and web development convinced Chris that quality content, which provides real value to users, is one of the true differentiators in marketing and drivers in brand development. More recently, Chris’s passion for digital and content marketing has been a catalyst for injecting content strategy into a range of campaigns across Deloitte’s services. Today, there have never been more ways to create content and Chris believes that the need for clear content strategy and marketing has never been more important to cut through the noise and stand out in front.  @chriscollacott

Jonathan Crossfield

Columnist, Chief Content Officer [Australia]

Jonathan Crossfield calls himself a storyteller, because that’s easier than listing writer, digital marketer, journalist, copywriter, social media consultant, workshop trainer, event speaker and opinionated blogger.

Jonathan has won awards for magazine articles and blog posts on digital marketing. Currently, he writes a regular, outspoken column on social media for Chief Content Officer magazine, published by the Content Marketing Institute.  @Kimota

Jesse Desjardins

Social Media & Advocacy Manager, Tourism Australia [Australia]

JesseDesjardins-Headshot revJesse is an adopted Aussie. Since arriving from Canada in 2006 on a Working Holiday Visa he has become one of Australia’s biggest fans, which is fitting that he now manages Tourism Australia’s social media and advocacy programs helping cement Australia as the most followed destination globally on Facebook, Instagram and Google+. He has worked with tourism boards in South Africa, Jordan and Denmark, but still prefers Australia.  @jessedee

Paul Gilbert

Director of Social Media, King Content [Australia]

paulgAs the Social Media Director at King Content, Paul has his finger on the pulse of all social media platforms helping to grow our client’s social presence and engagement. He has a passion for all things online and a proven track record of managing social media teams while delivering award-winning marketing, content and social media campaigns.

Paul Gilbert has been a senior digital and social media executive for over 12 years, working in Australia and the UK for many leading brands and enterprise organisations. Starting his career in the area of technical and digital service delivery in the late ’90s, Paul quickly moved to head up several local digital media agencies and most recently held senior director roles with IMG Global and OMD media establishing new online and social media teams.

Paul is also a key contributor in the social media landscape and speaks on the emergence of social media trends and the reshaping of the online business landscape. Paul has extensive experience as a professional trainer in the areas of social media digital and IT both locally and within the UK for companies such as GE, Pepsi, Canon, Merck Sharp and Heinemen publishing.  @PJDartanian

Julie Hamilton

Online Content Editor, BT Financial Group [Australia]

juliehamiltonJulie is an author, publisher, magazine editor, columnist, blogger, screenwriter and senior content marketer and strategist. She’s passionate about content and helping companies communicate their vision in ways that are compelling, inspiring and achieve real results.

Julie has worked for the BBC, Sky News, on a whole heap of national mags for publishers Pacific and ACP and was the Editor in Chief at Yahoo!7. She created the first content strategy for an investment bank in Australia and has launched two groundbreaking content channels for both CommBank – blog.commbank.com.au and BT – insights.bt.com.au. Insights is currently the most sophisticated blogging platform in Australian Financial Services.

Julie believes in the power of the personal story: That our words shape our world and our business, and that we can use them to transform both.  @BTinsights

Bernadette Jiwa

Author, Make Your Idea Matter and The Fortune Cookie Principle [Australia]

Jiwa high res 3revBernadette is the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’. She is a brand story strategist working with entrepreneurs and business leaders from around the world, helping them to apply ‘difference thinking’ to their businesses so they can intentionally craft and tell brand stories that communicate their difference.

Bernadette’s blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012 and she spoke about ‘The Secret To Spreading Ideas’ at TEDxPerth. She has been named as one of the Top 100 Branding experts to follow on Twitter and has been described as the “female Seth Godin”.  @bernadettejiwa

Colleen Jones, M.A.

Author, Clout: The Art and Science of Influential Web Content and Does Your Content Work? [USA]

jones-headshot-263x300A veteran of the interactive industry and principal of Content Science, Colleen has led strategic initiatives for Fortune 500 companies, government agencies, boutique brands, and savvy startups.

She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares insights in her book Clout: The Art and Science of Influential Web Content. Her second book, Does Your Content Work?,will publish in 2014.

After a day of transforming web content, Colleen often unwinds at a lively Irish pub or blogs at Content Insights.  @leenjones

Felix Krueger

Custom Solutions Commercial Manager, Fairfax Media [Australia]

Felix_Krueger_revFelix Krueger is currently Custom Solutions Commercial Manager at Fairfax Media, responsible for leading the development of custom cross-platform content solutions. Felix has been instrumental in the launch of ‘Brand Discover’, Fairfax Media’s new native advertising product. In 2006, Felix completed a Bachelor of Marketing Communications degree in his home city, Berlin, and began working in digital marketing for an international real estate agency where he gained his passion for online media. After relocating to Australia in 2008, Felix has been highly involved in the technological and commercial aspects of the launch of mainstream online video products, such as T-Box at Netventures and SMH.tv, at Fairfax Media.

Andrew Lark

CEO, Group Lark [Australia]

Andy_New_MasterAndrew Lark is a multi-award winning marketer, online leader and chief marketing officer. He has built and run some of the worlds most successful brands and is a globally recognized specialist in eCommerce, social media and technology. As the CEO of Group Lark he leads a global team agitating for and accelerating change in leading businesses across Australia, New Zealand and the US. He is a director of New Zealand’s leading venture capital firm and, global ecommerce accelerant, SLI Systems. His Blog – thedailylark — is in the Top 100 ranked marketing blogs globally.  @kiwilark

Helen Livesey

Director of Brand & Marketing, AMP [Australia]

Helen Livesey photo_revHelen is Director of Brand & Marketing at AMP. She has over 20 years’ experience in brand, reputation, communications and marketing management having worked both client and agency side for a wide range of blue chip companies in Australia and the UK.

Helen brings a corporate perspective on content marketing to the conference, sharing experience and insights of the challenges faced in moving from theory to practice and implementing a consumer-centric, content-led marketing approach across an organisation.

Bobbi Mahlab

Managing Director and Founder, Mahlab Media [Australia]

Bobbi MahlabMahlab Media is one of Australia’s most established content marketing and custom publishing agencies. It’s client list includes some of Australia’s biggest corporations and associations. In 2013 the Content Marketing Institute named Mahlab Media one of only seven global finalists for Content Marketing Agency of the Year.

Bobbi started Mahlab Media in 1997 and has driven the transition of the business from a legacy custom publisher to a digitally focused content marketing agency.

Bobbi served as a board member of Publishers Australia for four years and chaired its inaugural Custom Content Leadership Group that conducted the first extensive research into the effectiveness of custom media in Australia. She is also a board member of the Sydney Women’s Fund that supports programs for disadvantaged women and children in greater Sydney.  @MahlabMedia

Chris McWilliams

Executive Digital Producer, Triple M [Australia]

chris_mcwilliamsChris is a failed journalist, an insecure overachiever, an introvert and Gin drinker. Recently he left Sportsbet.com.au to lead and manage Triple M’s digital presence and content creation. The Digital landscape is ever changing for Brands and Media organisations and Chris believes it’s the adaptive and agile who will win. Tech, design, UX, marketing and editorial all overlap into his profession as a Content Strategist and Marketer. Before Australia, Chris spent the previous five years at Sportsbet’s parent company Paddy Power PLC in Dublin. You will always find him in the kitchen at parties. And he likes Finding Nemo. Weird, eh?  @Mac_Content

Sarah Mitchell

Founder, Global Copywriting and Australian Editor, Chief Content Officer [Australia]

At heart, Sarah is a writer. As a content marketing consultant, she works with organisations to develop strategies designed to support business objectives. She’s fascinated with the idea of converting everyday content into long-term assets. Sarah has a hard grounding in business after spending 20 years in software.

Sarah’s one of those nuts who enjoys public speaking, especially when it’s about content marketing or social media. She’s the Australian editor of Chief Content Officer Magazine. Her writing has been published in five countries and received numerous awards. The best place to track her down is at her blog at Global Copywriting.  @globalcopywrite

Ciarán Norris

Chief Digital Officer, Mindshare [Australia]

Norris_headshot_revCiarán has been working online since getting a job in an internet café in Sydney in 1999. He is currently the Chief Digital Officer for Mindshare Australia, where he works with both local & multinational clients, driving innovation and an understanding of broad digital trends.

He spent 7 years working in online publishing in the UK, where he set-up the first SEO training for journalists at RBI before moving agency side, and was then responsible for award winning campaigns as Head of Search & Social for London-based digital agency Altogether (now merged with WCRS). He then moved to Mindshare, first as the first Head of Social in their worldwide office in London, and then as the Head of Digital at Mindshare in Ireland. Ciarán is a regular speaker at events around the world and has contributed to the likes of econsultancy, AdNews, Marketing Land & AdAge.com. @ciaranj

Richard Parker

Director of Strategy, Edge [Australia]

RichardParker-7 revRichard Parker is digital content agency Edge’s Director of Strategy. With a strong grounding in planning across digital, social, mobile, CRM and custom publishing, he is responsible for content strategy across Edge’s portfolio of clients, as well as strategic direction of the business.

He has a weekly column with SmartCompany.com.au, where he writes as the Online Anthropologist, regularly contributes to B&T Magazine and bandt.com.au, has spoken at events including mUmBRELLA 360, B&T MAD Week the Mumbrella Festival of Branded Content and Entertainment and the CMO Summit. @Kingsgrove

Joe Pulizzi

Founder, Content Marketing Institute and Author, Epic Content Marketing [USA]

Joe PulizziJoe is known as the godfather of content marketing and began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, which produces Content Marketing World Sydney and Chief Content Officer magazine.

Joe has written a new book, Epic Content Marketing as well as co-authored two other books. He is overly passionate about the color orange.  @JoePulizzi

David Redhill

CMO, Deloitte Australia [Australia]

djredhill_lrg_1David is CMO for Deloitte Australia, where he heads the firm’s marketing, communications and business development teams, provides strategic support to the firm’s national Executive, and oversees the firm’s messaging, branding and major thought leadership production and dissemination. David has worked in the UK, US, Spain and Australia in the areas of branding, journalism, PR, digital and content production for the past 30 years – but has re-learned everything he knows about marketing in the past five. In 2012, David was named Australian Marketer of the Year by the Australian Marketing Institute. @dredhill

Stig Richards

Managing Director, Creative Services Division, Sound Alliance [Australia]

Stig-5_300dpi_revStig Richards heads the creative services division of Sound Alliance, Australia’s biggest independent digital publisher of youth content. Sound Alliance produce around 1500 pieces of content across a range of titles each months, for an audience in excess of a million 18-30 year old Australians.

With a background spanning creative direction, brand strategy, experience in research, and a dubious history as an events and festival promoter, Stig describes himself has having a short attention span while others might be more generous by describing his experience as valuably varied. @stigrichards

Robert Rose

Chief Strategist, Content Marketing Institute and Author, Managing Content Marketing [USA]

Robert RoseAs the Chief Stategist for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.

Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi.  @Robert_Rose

Emma Rugge-Price

VP, Branding & Communications, GE [Australia]

Emma - Headshot - high res 2_revEmma is the Vice President of Brand & Communications for GE Australia & New Zealand, responsible for external communications, brand marketing and advertising in the region. Emma has been in this role since 2008 and has driven the company’s regional brand strategy to establish GE as a leading technology and infrastructure company, through innovative campaigns, media partnerships and brand marketing initiatives.

Emma holds an Economics degree from the University of Sydney and received her Management certificate at Macquarie University – Graduate School of Business in 2009.  @emmaruggeprice

Nenad Senic

Founder, Disput and European Editor, Chief Content Officer [Slovenia]

Nenad Senic is a published researcher, award-winning teacher, experienced journalist, turned into a content marketing aficionado. He has created and edited numerous customer magazines (including a Gold Content Marketing Award 2013 winning mag).His blog on customer/B2B media and Facebook page dedicated to customer media are unique on the Slovene market.

Since July 2011, he has been a European editor for Chief Content Officer by Content Marketing Institute. Nenad was a well-rated speaker at CMWorld 2012 and 2013. His other speaking engagements are rated great as well.  @NenadSenic

Mark W. Schaefer

Author, Return on Influence [USA]

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.  @markwschaefer

Brad Smith

Content Marketing Manager, SEEK [Australia]

brad smithBrad is Content Marketing Manager at SEEK, the employment brand that needs little introduction thanks to its “Seek and you shall find tag line” and 15 years of memorable, entertaining ad campaigns. Brad has been in this newly created role since late 2012, moving from a digital marketing function in a signal of SEEK’s growing commitment to engaging its social media communities, a growing blog network and “always on” storytelling. Prior to his time at SEEK Brad played a key role in establishing online comparison service Help Me Choose.com.au, and was a founding employee of customer experience consultancy Global Reviews.  @bradleyasmith

Ayal Steiner

General Manager, Outbrain Australia and New Zealand [Australia]

AyalAyal is the general manager of Australia and New Zealand for Outbrain, the leading content discovery solution. In his role, Ayal oversees the establishment and growth of Outbrain’s relationships with publishers, brands, and agencies in the region, driving the company’s efforts to get great content discovered by highly engaged audience. Prior to joining Outbrain, Ayal held different marketing, strategy, and product management positions in B2B software and internet companies. He holds a BSc in Information Systems Engineering from The Israel Institute of Technology and a Master’s in Business Administration (MBA) from the IDC.  @juststeiner

Matt Tindale

Director, Marketing Solutions for Australia and New Zealand, LinkedIn Corporation [Australia]

Matt_Tindale_revMatt Tindale leads LinkedIn’s Marketing Solutions team across Australia and New Zealand. Marketing Solutions work with leading marketers and agencies to build relationships between brands and LinkedIn members. These relationships are built leveraging LinkedIn’s unique ability to target audiences with accuracy,publish content in a relevant context and extend through social sharing. He started his career on the agency side at Carat Australia and DDB as a strategy director on accounts including St George Bank and McDonalds.

Cameron Upshall

Commercial Director, King Content [Australia]

cameron upshallCameron Upshall describes himself as a technologist turn content marketing enthusiast. Throughout his career he has held leadership positions for a number of industry leading, fortune 500 technology firms. Today he is the Commercial Director for Australia’s most awarded digital content marketing agency, King Content. Keeping himself abreast of established and emerging digital technologies. Cameron enjoys devising client strategies that bridge the gap between content, technology and business objectives.  @Cameronupshall

Tim Washer

Senior Marketing Manager of Social Media, Cisco Systems [USA]

Tim WasherTim Washer is a Webby-nominated producer, comedy writer, and conference speaker. He’s contributed to SNL, Conan and The Onion Sports Network. In his corporate life, he led social video production for IBM’s Smarter Planet campaign, and is now senior marketing manager at Cisco. His video work has been featured in AdAge, ADWEEK, FastCompany and The New York Times. @timwasher

Todd Wheatland

Global Head of Marketing, Kelly OCG and Author, The Marketer’s Guide to SlideShare [Australia]

TODD_WHEATLAND_HEADSHOT_02 reducedTodd is overseeing a content marketing revolution at Fortune 500 workforce solutions company Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France.  @toddwheatland

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